ITA - Tennis School

We serve, you return!

About ITA



The International Tennis Academy (ITA) is a tennis school in the Brussels area. 

Our aim is to promote tennis in local international communities and to connect students from international schools through tennis. 


All our programmes are delivered in English to make tennis accessible to players from all nationalities. We understand the different cultures coming together and respect the integrity of each individual player. 

We work with qualified coaches to create a fun, safe and secure environment where players of all ages and abilities can develop and enhance their tennis skills at a pace suitable to them. ITA programmes are designed and developed in accordance with international standards of the Lawn Tennis Association (UK). From complete beginners through to experienced players, our tennis programmes include fun elements that make sport and hobbies enjoyable.

Through our age-specific programmes we work on the development of fundamental tennis skills (agility, balance and co-ordination), technique and tactics, but also strongly value the personal development of each student. At ITA, players have fun, make friends, build confidence and develop positive attitudes for life-long fitness whilst playing tennis.

We work in cooperation with premium international schools and local tennis clubs at multiple locations to bring tennis close to the home of every student and their parents. Lessons take place in short-term blocks in order to ensure the possibility to try out tennis and to join the ITA tennis school at different moments throughout the year. 

Tennis is a universal language! 

ITA Management team


ITA Director

ITA founder and director Joanne Davies was born and bred from the home of tennis - Wimbledon, SW19 United Kingdom.

Joanne established her career in marketing, working for major international blue-chip companies around the world. She pioneered many new innovations which today are purchased globally by millions. Work/life balance was always important, and this is why in 2010 Joanne decided to create a business that incorporated her favourite hobby – tennis!
‘BSB Tennis Academy’ was born providing tennis lessons, holiday camps and competitions both in Belgium and across Europe for Belgium's premium international schools. ‘BSB Tennis Academy’ now sits within the parent company of ITA.  

General manager


Julie Borgers was born in Brussels and got passionate about sports, particularly tennis, at a young age.

Julie holds a Master's degree in Physical Education, supplemented by a PhD degree in Sport Management, from KU Leuven. She currently works in R&D for the Flemish tennis federation (Tennis Vlaanderen) and has more than 10 years of experience with tennis coaching. At ITA, she loves to connect and implement her expertise in tennis, sport management and physical education to get people of all ages, abilities and backgrounds involved in tennis. 


ITA Coaches


All our coaches are qualified and have the appropriate authority to work with children. 

Do you want to join our team?

We are always on the look-out for high-energy, enthusiastic coaches, coaching assistants and parent volunteers. If you want to join our team or are interested to know more about the opportunities we have for you, please drop us an email at   
Please send your CV along with relevant (tennis) coaching experience, as well as your availability and motivation to work at ITA.